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What is Jayhawk Plus?

Jayhawk Plus is a premium engagement platform that will offer comprehensive messaging, benefits and offers to students, alumni, faculty, staff, and fans. This gamified experience will reward users for increased engagement at every level. More engagement for the University means more participation, donations, and expanded networks. For Jayhawk Nation it means more benefits, discounts, and opportunities to impact the University and community. 

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How will this help our department or our event?

Jayhawk Plus will be a resource for every department that wants its benefits. Want to ensure people are watching or reading your content or announcements? Want to motivate people to get to an event? Want to incentivize your audience to give more or volunteer with more frequency? Want to cut down on emails to your audience who deal with loads of communication and spam in their inbox? These are only a few ways Jayhawk Plus can positively impact your team.

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The Only Place for Everyone

Jayhawk Plus will provide the University and their sponsors with innovative new ways to engage your community and fans while maintaining a simple and seamless experience for everyone. 

Gamified Content that Rewards Users

We creatively integrate content from both the University and your sponsors into a fun, “gamified” program that rewards the users for staying connected and up-to-date while participating.

Resources

It's Rewarding to Engage

Users / Members of Jayhawk Plus will be rewarded for engaging with your content. We drive action by making it rewarding to participate.

Referral and Recruiting

Who better to convince new users to join than one of their friends or family members? We allow you to reward your users for recruiting other new members to the program. On average, 18% of the members in our programs were recruited by other members. 

Personalized Social Sharing

Posts shared by users reach 15-35% of their followers as opposed to brand/page posts which reach less than 5% of their followers. We allow you to create personalized social media posts (bypassing ad filters) that users earn rewards for sharing on Facebook, Twitter, and more.

Custom Surveys

Ask your users anything you would like to know and they will be rewarded for completing the survey. Surveys can include images and custom question types and are an ideal way to collect product feedback, have users participate in decisions, or gather key information.

Points for Scanning

Setup custom QR codes, NFC tags, or scan an item and reward users for following the link back to the program.

  • Put in broadcast to reward viewership
  • Add to check/receipt for quick proof of purchase
  • Put NCF Tag at physical locations for tap to earn checkpoints
  • Add QR code inside packaging for easy proof of purchase

Gamify Social Media

We can connect with your Social Media feeds and give users points or rewards for viewing each post through the program. This is a great evergreen tactic where users can always earn more points by viewing your latest posts on the platform.

Quizzes

Test your customers’ knowledge with rewardable quizzes. These are perfect for verifying someone digested content or a secret word on a podcast or at an event. It’s a great tool for enrollment for an easy way to prove participation.

Visit a Location

Reward customers or users for visiting physical locations. Our system can either check the user’s GPS coordinates, or we can set up physical touch points where users have to tap their phone on an NFC tag to prove they were there.

View or Read Content

Add content to a post within our system and reward users when they read down to the bottom of the content.

Visit a Link or specific URL

Drive traffic to product, partner, or campaign pages by rewarding users for visiting a specific URL of your choosing. Turn it into a digital scavenger hunt by pairing it with a quiz about content on the page for additional participation.

Watch a Video

Reward users for watching a video. You can set the % required to watch before they complete the challenge, and can always follow up with a quiz question to ensure they were paying attention.

NFTs or Points for Purchasing

Keep your customers engaged beyond purchasing a product by awarding them points or NFTs.

Blockchain Proof of Purchase

With our blockchain and custom URL flow, we can quickly add blockchain certificates or proof of purchase permanently on chain. This is a great tool for verification, authenticity, and warranty guarantees.

Submission Forms

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Article Challenge

Jayhawk Plus adds fun to your communications by tracking the reader’s progress and rewarding them with points for finishing your article or message. Cut down on emails and make sure your audience reads what you send!

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Video Challenge

Wonder if your audience actually watched that video you posted? Jayhawk Plus tracks and rewards anyone who watches your YouTube video through the program. Better method and better data. Not to mention, it’s fun!

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Link Challenge

Want Jayhawk Nation to visit the link you sent? Jayhawk Plus track their visit and offer them a coupon or prize for doing it! Maybe a sponsor would like to make an offer to the most engaged group of students, staff, alumni, and fans? Trust us. They will!

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Survey Challenge

We all know getting feedback can be like pulling teeth. With Jayhawk Plus you can make it fun AND reward your audience with points or rewards. Want them to pick the new design for this years Alumni Bash? We got you covered.

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Quiz / Trivia Challenge

Want to check and see if your audience is paying attention to your social media posts? Try putting a secret phrase in a post and reward your users for getting the right answer on a Quiz Challenge. Keeping the program fun and engaging will only reward you and your audience.

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More Challenges Coming Soon!

FAQ

With your new platform powered by Perk Social, you can take existing content and add gamification and rewards to incentivise your audience to participate more, give more, engage more, and shop more all while having fun!

To submit content will be easy! We’ll provide you with a link and simple form that allows you to upload your department or event specific content. 

For tech support issues, you can contact support@jayhawkplus.com. For all other inquiries, please contact Ashli Brummel at abrummel@ku.edu.

To sign up is easy! If you are a staff or faculty member, student, alumni or fan, Just visit: TBD and follow the prompts to sign up! 

To get a full feel for your department’s needs, contact Ashli Brummel at abrummel@ku.edu to see what type of platform campaign best suits your event. 

Yes! In fact, you can reward your audience for giving or donating! For more details on the how, what, and what’s next, please contact Ashli Brummel at abrummel@ku.edu.

Yes! By utilizing the article, link, or video challenge types, your messaging can be easily shared or accessed. 

Everyone! 😉 
This platform will offer rewards, prizes, discounts, and exclusive offerings for fans, alumni, students, faculty, and staff. 

It is easy to sell sponsorships on the platform. For more details, contact Ashli Brummel at abrummel@ku.edu. 

Yes! When uploading content, you can choose to segment your offerings between affiliation groups.

Actions taken on the platform are called “Challenges.” These challenges gamify what you would like your audience to do so that it is fun and rewarding for them. Want to know what your audience thinks about the new logo? Use a Survey Challenge! Want to have a contest to see who has the most school spirit? Do a Photo Contest! Want to send your audience to a sponsors page for a unique offering? Use a Link Challenge! The platform tracks users reading progress, video streaming progress, etc all while rewarding them with points that can win them swag, prizes, and sweepstakes. 

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Jayhawk Plus Team

Ashli Brummel

Jayhawk Plus Lead

Strategic Partnerships Manager – Jayhawk Community Partners

The University of Kansas

abrummel@ku.edu

785-248-1738

David
Hayob

Executive Director

Jayhawk Community Partners

The University of Kansas

dhayob@ku.edu

785-551-8076

Joseph DiPietro

Account Director

Perk Studios & Rare Goods – The vendor running Jayhawk Plus

joe@perksocial.com

Taylor Gaussoin

Program Strategy & Technology Lead

Perk Studios & Rare Goods – The vendor running Jayhawk Plus

taylor@perksocial.com

Rudy Alexeeff

Program Manager

Perk Studios & Rare Goods – The vendor running Jayhawk Plus

rudy@perksocial.com

Alexandra Eggert

Content Manager

Perk Studios & Rare Goods – The vendor running Jayhawk Plus

alex@perksocial.com

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Contact Us

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